User defined coverage
Metallized paper always has a full-surface coating. With cold foiling, on the other hand, user defined areas can be covered with foil while at the same time leaving desired areas white. The time-consuming step of preprinting with white, for example in the case of barcode fields, becomes unnecessary. Being able to optional blank out the foil also allows lighter colors to be printed clearly and without compromise.
No tensioning of the paper occurs when transferring cold foils, even for large-area designs. This allows the labels to be subsequently applied more quickly.